Scrabble pieces that spell out SEO

On-Page SEO and Off-Page SEO

Before we start talking about the difference between on-page SEO and off-page SEO, I want to remind you of what SEO is. It stands for Search Engine Optimization, and it is how we increase that quality of our websites, as well as the amount of organic traffic that we get to our site.

What is On-Page SEO

We like to look at on-page SEO as the stuff that we do to our website and webpages to improve its quality and increase the amount of visitors that we have stopping by. So, what kind of things can we do to our site? We’re glad that you asked…

  • Header Tags
  • URL
  • Title Tag
  • Internal Links
  • Meta Description
  • Image Alt Text
  • Sitemap
  • Schema

We’ll briefly go over each one, so that you will better understand what we’re talking about.

Header Tags

Header tags help to identify headings and subheadings on your website pages. They go from H1 down to H6. If you pay attention to this page, we will point a few things out to you.

The title of this page, “On-Page SEO and Off-Page SEO,” is an H1 tag, the sub-heading, “What is On-Page SEO,” is an H2 tag, and this section, “Header Tags,” is an H3 tag. Get it?

You can even take a look at the table of contents up there and see how it was automatically according to the header tags. No, we did not create the table of contents manually.

The H1 tag is the top of the headers, so you would want to put your keyword(s) in that tag. The search engines will thank you for it!

URL

Look at the URL for this page. The search engines like this because it’s secure. You can tell from the “s” in https. Also, the search engines know that this page is about SEO because it’s mentioned in the URL. Even the users will happy because they know what they are about to see after they click on the link. 

Make sure you put your keyword(s) in your URL, but also try to keep it short.

Title Tag

Search for anything. When you’re looking at the search results, the title tag will be displayed first for each result. So, you are going to want to edit your title tags to display the keyword(s) that you want to rank for.

Internal links are links you place on a page of your website that directs visits to another page on your website. This helps the search engines with indexing your site, and it helps spread link juice.

The page you link to gets link juice. The more links that point to it, the more juice it has, thus its “importance rating” increases to the search engines.

Meta Description

Still have those search results up? Look at the description below the title tag. You’re looking at the description related to the page that the title tag is related to. The meta description allows more characters than the title tag, but don’t get carried away. We like to limit our meta description to no more than 175 characters.

Image Alt-Text

Alternative text for images. We all like looking at the images on the internet. However, search engines can see them, so we have to tell them what they are. Enter the alt-text on your image to describe them for the search engines.

This is also great to assist the visually impaired. They may be using a screen reader to listen to the text displayed on their screen and it would be the right thing to do to let them know about the images that appear as well.

Again, use your targeted keyword(s) in the alt-text if you can.

Sitemap

A sitemap is a list of all of the links on your website.

Sitemaps are written in two languages (HTML and XML). HTML is for the visitors to your site, and XML is used by the search engines.

Schema

Schema markup is information that you add to site/pages give more information to the search engines like Google and Bing.

You can add this information by adding ratings and reviews, product information, inventory, etc. 

What is Off-Page SEO

We like to look at on-page SEO as the stuff that we do to our website and webpages to improve its quality and increase the amount of visitors that we have stopping by. So, what kind of things can we do to our site? We’re glad that you asked…

  • Header Tags
  • URL
  • Title Tag
  • Internal Links
  • Meta Description
  • Image Alt Text
  • Sitemap
  • Schema

We’ll briefly go over each one, so that you will better understand what we’re talking about.

Header Tags

Okay! I hope you have a clear understand of what on-page SEO is and what it’s all about. Now we need to cover off-page SEO.

Off-page SEO is stuff that we do away from our website, but still improves our site’s quality, and increases its traffic. Here’s what we need to do.

  • Link Building

Let’s talk about this

We build links that point to our website by placing them on other websites. This helps our reputation and makes the search engines think we’re pretty important because other sites are “mentioning” us.

This doesn’t mean go out there and put your link any and everywhere. It won’t work. Your links have to be on credible websites that have good domain authority. The higher their DA the better their credibility, and this can be found at Moz.com

Some credible websites will be anyone that you have a personal or professional relationship with. You can even leave links on social media posts.

Conclusion

So, there you have it. You can see why both, on-page SEO and off-page are important to getting people to your site.

Did we leave anything out? Let us know in the comments below, and don’t forget to join us in our private Facebook group.

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